What Is The Difference Between SEO and SEM?

What Is The Difference Between SEO and SEM?

You’ll understand the difference between SEO and SEM once you understand what the terms mean.

SEM – search engine marketing

This is an umbrella term that refers to all of the marketing strategies that can be used to market one’s business on the search engines.

These include:

– retargeting
– PPC
– SEO
– images
– google maps

SEO – search engine optimization

This particular strategy for traffic generation refers to all of the techniques that are used to rank a webpage on Google.

Some of these include link building and social media. SEO is important because people don’t go to the 2nd page of Google and beyond anymore.

I read an SEO quote the other day that said, “Where’s the best place to hide a dead body? The 2nd page of Google.” LOL

If your business is not in the top 3 spots on Google or even on the first page, you could really benefit from SEO.

Here’s the link to see all of the search ranking factors in 2015:
https://moz.com/search-ranking-factors

Next steps

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