Vision Shopsters: Product Insights: Bakery and Cereals in Mexico

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This report forms a part of the Datamonitor’s newly introduced product series titled “”Product Insights””. It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

*Examines new product launches in the Mexican bakery and cereals market, segmented by key categories

*Contextualizes Mexico in the new product launches globally

*Identifies the key players in the market leading the new product launches

*Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, Mexico ranked 17th in terms of the number of new products launched in the bakery and cereals market in 2009.

Around 40% of the new product launches were in the cookies category alone. Breakfast cereals was the second most popular category, contributing to about 20% of new product launches.

In 2009, blended flavors emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in Mexico, while plastic was the most popular packaging material.

Reasons to Purchase

*Assess product innovation trends in your market

*Learn from successful new product launches

Table Of Contents :

OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New Product Launches: a Global Perspective 2
New Product Launches in Mexico 2
Product Launch Analysis 2
INTRODUCTION 3
Product launch analytics 3
Market data analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 8
Key trends driving new product launches globally 8
Rise of private-label bakery brands 8
Increasing health-consciousness among consumers 9
Rise of comfort food 9
Convenience 10
Increasing impulse purchases 10
Growth of premium artisanal bakery products 11
Demand for greater variety 11
Local taste plays a dominant role in product introduction and success 11
Increase in ‘ethnic’ products 12
The rise of the vegetarian 12
New product launches by bakery and cereals categories 13
Comparison of Mexico with leading countries globally 14
Examples of innovative launches 15
NEW PRODUCT LAUNCHES IN MEXICO 17
Overview 17
Key trends driving new product launches in Mexico 18
Global economic slowdown 18
The aging Mexican population 19
Rising demand for convenient food options because of changing family structures and working patterns 20
Growing health issues and consumer awareness 22
Manufacturers responding to evolving niche consumer segments with targeted products 23
Increasing price consciousness among consumers driving demand for private-label products 24
Category growth versus launch analysis 25
Segment growth versus launch analysis 26
Leading players and their product launch trends 28
PRODUCT LAUNCH ANALYSIS 32
By flavors and fragrances 32
Overview 32
Top flavor/fragrance: blend 33
Product examples: blended flavors/ fragrances 34
By packaging material 36
Overview 36
Top packaging material: plastic 37
Product examples: plastic packaging 38
By price points 39
Overview 39

To know more about this report & to buy a copy please visit :
http://www.visionshopsters.com/product/5954/Product-Insights-Bakery-and-Cereals-in-Mexico.html