Top Methods Of Marketing Your Products Online
Without marketing and advertising, your business is as good as non-existent. Unless you come up with a really ground breaking products that will help improve people’s lives, you are not going to make a dime from your business. There has got to be some sort of sales promotion, marketing and advertisement. Gone are the days when you just had to “build and they would come”. Those days are long gone. Nowadays, globalisation does not make any room for that. People don’t even have the time to start looking for you. So, you have got to show up on their screens, radios, flyers and so on. This is particularly important in marketing your business and services online. In case you are wondering what you can do to sell more online, here are some tips.
1. Buy Pay per Click Ads
These are quite cheap compared to the amount of money you would have to spend on putting your ads on a network of TV and radio stations. There are quite a lot of companies that offer these services on the internet. Some of these include Yahoo!, MSN, and Google. Of all the three, Google seems to have the largest market share, commanding about 70% of the total number of searches performed online. With pay per click ads, you just have to pay only when someone clicks through your ad to visit your website. While the costs may be cheap as in 5 cents in certain instances, it can quickly add up if the ad is not targeted towards the right visitors and audience.
2. Search Engine Optimize Your Website
If you eventually want to spend less on advertising online, search engine optimization is a must. Optimizing your website simply means building it in a manner that makes it attractive to the search engines so that they have to rank it highly on the search engines. Search engine optimization often involves two parts. There is the on-site optimization which basically means prepping the website with the right keywords, and the right keywords. For example, it is better to title your index page “weight loss products” if that is what you are selling than “Brad’s weight loss website” if your name is Brad.
3. Write Articles and Distribute them to Relevant Sources
This method is quite effective and there various ways you can use it to your advantage. You can use it as an off-site search engine optimization strategy. You could just use it to spread your links all over the web by having webmaster post your article on their website and their subscriber base. This really depends on your choice.
4. Participate in Forums and Discussion Groups
This includes social media websites like Facebook where you can create a group targeted at promoting your products -indirectly of course. You can also establish yourself as an expert in the field when you join forums online and strictly help people. Before long you would have built a group of people who would talk about your product