When using Facebook ads, you’ll notice that some tasks can be quite time consuming and difficult to scale.
This is why using Facebook tools that can improve your productivity when setting up a Facebook campaign is key.
There are currently 7 Facebook tools that can help advertisers facilitate the whole process of using Facebook ads.
When setting up a Facebook campaign with the objective “lead generation”, you’ll notice that when people click on the call-to-action in your ad, an optin form will pop up within Facebook, with the person’s information such as their name and email pre-populated. When you run these FB ads, Facebook will save these details on a spreadsheet. You then have to manually enter these details in your auto-responder system, which sometimes can raise flags.
In order to avoid this issue, we recommend Leadstunnel.
Adespresso is a Facebook ad manager tool that allows you to perform certain Facebook advertising tasks much faster and more easily, saving you a lot of time. Adespresso for example, makes the whole process of split testing ads (also known as A/B testing) much easier, as it creates thousands of different variations for your FB adverts in just a few clicks. If you have multiple target audiences you want to test, adespresso will also test all your different FB ads to all your different audiences so you can see where you’re getting the best conversion from.
Adstage is a very good tool if you also run online ads outside Facebook, as it analyses and optimises all your Facebook, Adwords, Bing, Linkedin and Twitter ads all in one place. It will not only allow you to see which campaign performs the best on Facebook, but also which social network performs the best all on one dashboard. You’ll be able to compare which platform is performing the best from one single report and easily pause or scale campaigns based on their performance. Plus, through adstage you can create FB adverts in bulk and edit ads in bulk and run them on multiple social networks simultaneously, instead of having to re-create the same business Facebook ads and publish them individually on each social network.
One of the trickiest parts when creating business Facebook ads is having enough images to support each of your Facebook ads. And since images are very important to attract your audience’s attention, spending the time creating eye-catching and attention grabbing images is key. Usually, advertisers will tend to buy stock images from places such as istockphoto. But unfortunately because stock images have been overused they tend to not perform as well. This is why Facebook tools such as Be Funky are very useful. Be Funky is a tool that allows you to edit existing pictures by adding photo effects, graphics, frames, and text.
Facebook ad text checker
Since Facebook won’t display to as many people as possible business Facebook ads which include images with a lot of text, you can access the Facebook ad text checker by going to https://www.facebook.com/ads/tools/text_overlay and uploading your image to make sure the text included on your image doesn’t exceed 20% of your image.
Find Post ID
When using Facebook ads to promote your existing published posts on your Facebook page, by going to “ads manager” and clicking on “use existing post” Facebook will ask you to submit the post ID you want to advertise. In order to find the post ID, you first need to go to your Facebook page and click on the post you wish to advertise. Then, copy the URL of your Facebook post, and paste it into findpostid.com and click on “get numeric ID”. Then go back to ads manager, and paste the ID number and click on “submit”. When you do, you’ll be able to see your post on the right hand side as the preview for your ad.
Another challenge when creating ads is coming up with compelling headlines, and creating multiple variations of compelling ads. This is why using headline generating Facebook tools such as title-generator.com is very handy. Simply go to the website and type in keywords relevant to your ad and click on “create titles”. When you do, the software will list hundreds of potential headlines you can use. Not all will be grammatically correct, but most of them will be. You can pick the ones you like best and adjust them as you wish.
If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click the tab on the top right hand side of this video to download my FREE Facebook marketing report here: https://socialmediaworldwide.leadpages.co/fb-report/
Simply enter your name and email and I’ll instantly send you the report.
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