Web 2.0 is the new standard for Internet development and leverage. The new platform is another iteration of Internet technologies that has completely revamped the way online marketers conduct their craft. The new platform is robust, and highly effective at generating endless leads for entrepreneurs in the pursuit of business success. The amazing thing is the speed at which Web 2.0 occurred, and the fact that it arrived on scene with such little fanfare.
In the early days of the Web, companies typically launched a website in hopes that prospective customers would land on it and obtain information. That was the fundamental purpose of a website — to convey information. In the early days of the web, very little e-commerce was going on, and the website served essentially as electronic brochure. As the need for interactivity became apparent, web designers began to explore new techniques, and create new tools to make the web experience more “sticky.”
The timeline here is very short — less than 15 years. As web technologies and tools developed, the mindset of business evolved as well. The internet changed from a place to provide information about business to a place where business was actually conducted, and e-commerce became the norm.
The term Web 2.0 was coined back in 2004 at a conference of web designers. The new term referred to the integrated suite of tools and the interactive platform that developers and web marketers are using to communicate with prospects. Today, Web 2.0 encompasses and defines a whole range of Internet marketing activities.
For the most part, Web 2.0 can be described as the combination of a website, blog, auto responders, published articles, issued press releases, and integrated social media. By combining all of these tools into one seamless marketing program, the Internet entrepreneur can create a steady stream of qualified leads 24/7, and build a business dramatically.
Web 2.0 is the new state-of-the-art in internet marketing technology. It is in the best interest of any prospective Internet marketer to fully understand how Web 2.0 can be most effectively leveraged. The entrepreneur should also realize that although the basic concepts are simple, the actual execution of them is not. Many companies choose to outsource various aspects of a Web 2.0 program in order to save money and drive efficiency.