The Benefits Of Email Marketing You Cannot Afford To Ignore
{flickr|100|campaign} The main benefit of email marketing is that it allows you to go to your traffic – you don’t always have to rely on traffic coming to you. Furthermore, email traffic is targeted traffic because in order to get visitors on your list, you must have provided something of value to them that is oriented towards the market you are in. There are numerous benefits to using email marketing, so let’s look at a few of the more important ones.
Cheap to Operate:
If you are just getting started and don’t have a huge budget, email marketing is ideal because it doesn’t cost much. A good autoresponder service such as Aweber or GetResponse will only set you back about $ 20-$ 30 per month, and they come with great tracking and customization features that will make your email marketing campaigns much easier to run and manage.
Increase Your Visitor Value:
If you rely on paid traffic methods and don’t build a list, you will always be worrying about your return on investment and how well the products convert. By getting people on your list, you have multiple shots to convert them and the visitor value will naturally increase. This will allow you to pay more for your traffic, muscle out competitors and scale your business.
Everlasting Traffic:
Email traffic is not temporary – you can communicate and build a relationship with your list that lasts a long time. As you build up trust with your list, they will be more likely to trust one of your recommendations rather than one of your competitors who they are not familiar with.
Scalable:
Email traffic is scalable, you just keep increasing the number of opt ins you get and your list will build up over time. Of course there will be some natural regression as some people will either unsubscribe or become dormant, but if you do a good job of providing value to your readers, the number of new subscribers will always outweigh the number of people you lose. Over time, if you consistently drive traffic to your landing page, you will eventually have a massive list that you can tap into at your convenience.
Of course email marketing can be used in conjunction with other traffic methods. You can funnel SEO and paid traffic to your opt-in page to get web visitors on your list, and you can direct your email traffic to your web content, presell pages or directly to the merchant. By integrating email marketing into your overall web business structure, you can be sure you’ll be on your way to maximizing your profits.
