Sign-Up Forms and Email Marketing


Email marketing is a powerful channel, delivering marketing and advertising emails in promoting products and services of any size business, while developing their market share and ROI online.  Email marketing is just about the most dynamic method for marketing on the Internet.  Sending out customized content that engages its recipient is powerful and effective.

Creating an effective sign up web page needs to be a high priority on the agenda of every email and Internet marketer’s lists. Every single online website visitor and guest becomes a potential opt-in subscriber.  Your sign-up forms give the marketer ample opportunities to attract, appeal, and capture the interest of another potential prospect, converting them to a satisfied customer.

Here are some suggestions to consider:

1. The Perfect Location

Never make consumers search for a registration page. Place it in every vantage point all-around your website. For ideal visibility, place it towards the top right side of the page.  Place your sign-up forms on every page, especially your landing and homepage.

2. State your Privacy Policy

Assure your users that you will never sell or share their personal email addresses.  Create a short policy statement about the use and intent behind collecting their email addresses. Reaffirm you purpose and commitment to use the email addresses for the sole reasons mentioned.  You can always add a link at the end of the statement, giving them a more detailed privacy declaration, if you wish to add more content to your statement.

3. An Equal Exchange

No one wants to give away their personal email address without expecting something in return.  You need to use a little sales persuasion making your offer worth the exchange.  Provide a brief summary of what future communication would contain. Explain the benefits the recipients will derive.  Create a bit of excitement about the offer. Make it positive – but keep it honest.

4.  Email Marketing Frequency

Always let your recipients know how often they will be receiving your communications.  Successful email marketing is all about achieving expectations. If you don’t meet or go beyond expectations, you lose the recipient. They might even report you as a spammer.  Adding an upfront promise of your email frequency is a crucial consideration in that promise. You don’t need to give a precise timetable. But subscribers appreciate knowing if they will be receiving daily, weekly or quarterly communications.  They do not want to be overwhelmed with too many emails.  Your message frequency should be at intervals that your recipients appreciate.  Don’t make them sorry they signed up.

5.  Clarity

Avoid complicated words that may sound really sophisticated and web savvy, but leave your users bewildered.  Make the sign-up process simple, easy, and clear.  Do not use words that most users are not familiar with.

6.  Provide Useful and Relevant Content

Make sure that what you are providing them is relevant and useful.  Doctors use their newsletters to inform people about medical updates, new surgeries, treatments, and offer suggestions of better homecare.  Whatever your niche, profession, or field, you have an audience needing advice, tips, and “how to instructions” in every field.  Sending information that will benefit your recipient, automatically benefits you.

7.  Give your Prospects a Voice

When you ask your prospects for their comments or suggestions, you give them an opportunity to start an honest conversation with you.  Implementing those suggestions, if relevant and practical, shows them you are serious about their opinions.  Take the time to thank them as well.  In a world filled with billions of digital conversations, it is nice to be recognized and treated as an individual.

8.  Don’t Create Suspicion

Do not ask for too much information.  Only ask for the basic information you need and will use.  Asking for someone’s work email, cell, and fax number is not appropriate.  Building customer relationships and gathering vital demographics takes time on your end, and trust on theirs.
Many email marketers never realize that their sign up forms are actually another great marketing tool and strategy.  Collecting live email addresses from interested opt-in prospects, can be the start of creating a lifelong customer and repeat purchases necessary for any size business to grow and remain solvent in today’s precarious economic climate.