SEO strategy and best practices (Inbound Certification Course – Class 2.2)

SEO strategy and best practices (Inbound Certification Course – Class 2.2)

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There are many factors that search engines take into account when crawling your pages and trying to understand them, so let’s dive into some SEO strategy and best practices.

One top factor, and the first element of SEO to focus on, is your use of keywords. This is a part of what’s called on-page SEO – optimizing the pages of your site.

Keywords are the words typed into search engines. Basically, they’re the topics that searchers are trying to learn more about.
In order to attract those interested strangers to your content, you need to do research to figure out which keywords relate to your business and your industry that this stranger might use.