Selecting the optimal e-mail marketing solution for your website


Finding the perfect e-mail marketing tool for your website can often prove to be a bit of a cumbersome task, particularly when there are so many competing options in the marketplace. It’s important when choosing an e-mail marketing tool to be aware of all the main features that you will need for your e-mail marketing campaign and how these features can potentially help you when it comes to acquiring more profit through your website. Another important consideration is whether to opt for a free or paid solution – many webmasters new to e-mail marketing may well opt to go for the free solution, however this can, in some cases at least, prove to be a costly mistake. This article will go into more depth on how to choose the correct e-mail marketing solution for your website.

One of the first things you need to look at when selecting an e-mail software tool is the functionality that the tool will be able to offer your e-mail campaigns. One of the main things you need to look at when evaluating any tool is deliverability rate. This statistics, provided by most providers of e-mail marketing software, will help you determine how likely it is that the majority of the e-mails you send will arrive at where you need them to be – your subscriber’s inboxes. Many free e-mail marketing software solutions offer paltry deliverability rates and as such it’s important to make sure that when you select an e-mail marketing tool it will deliver the majority of the e-mails you send out. Many paid e-mail solutions offer deliverability rates of over 99% — compare this to free options, which suffer from rates as low as 50%. This margin can mean the difference between success and failure for your campaigns.

Another crucial component to look for in an e-mail software provider is autoresponder functionality. An autoresponder is essentially a tool that allows you to send scheduled e-mails to your subscribers at specified delivery times. For example, you may want to send out a welcome e-mail to all of your new subscribers – with autoresponder functionality, you can set this up and make sure it is customised for each new member that signs up to your mailing list.