Search Engine Marketing – What is it & how can you leverage it for your business? | Lokesh Kaushik

Search Engine Marketing – What is it & how can you leverage it for your business? | Lokesh Kaushik

In this video, You will learn what is Search Engine Marketing & how can you leverage it for your business?

If you are spending a lot of money on Google Ads or planning to do so, you need to first do complete Keyword research in order to find out the best keywords related to your business.

In short, those keywords who can generate ROI for your business. After that, you need to create different Ad groups & relevant landing pages so that users will get all the required information.

Add negative keywords to campaign level or Ad group level to avoid showing up Ads for irrelevant search queries.

This will also improve your Ad quality which automatically increases your Quality score, resulting you will pay less & still get higher rankings.

Apply these tips to your AdWords Campaign & get the most out of it.

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