Restaurants Benefit from using Email Marketing Campaigns
Internet marketing is everywhere. There isn’t one industry, large or small, which cannot benefit from marketing to an increasing and unending global marketplace. Reaching out to customers and clients, while creating your brand awareness, has never been easier which is why restaurant owners have quickly joined the game. If you are a restaurant owner, this is the
perfect opportunity to increase your sales while building a loyal clientele.
What can Email Marketing do for your Restaurant?
• Sending emails that tell your customers of new menu items, coupon specials or special events – keeps your restaurant in front of their minds and their stomachs!
• Customer testimonials help build your business reputation, while creating a valuable viral campaign.
• Sending out customer feedback forms gives your clients a chance to share their views, comments, and observations. This is an ideal way to find out what your clients want, which in turn, creates repeat business.
• Increasing website traffic. If you have a website, include that in your email marketing campaigns. Directing your clients to your website, gives you another large area of marketing to your target clients, while increasing a new segment of interested prospects. Use your website to display your special dishes. Offer some free recipes. Everyone but everyone loves a good meal.
Building your Opt-in Email List
As your customers arrive simply ask them to drop off their business cards or email address. Let them know you want to keep them informed of any specials, promotions, or discounts that you may offer during the week. When you send out your email marketing campaign, don’t forget to include an unsubscribe option. Don’t hold them captive if they want to opt-out. Don’t forget to include a forward in your campaigns. Using that option, your campaign not only builds a list of loyal clients, but at the same time, your clients will be able to send those campaigns easily to their friends, family and colleagues, as well.
Planning your Email Marketing Campaigns
What are your objectives? Successful campaigns are built on planning and research. What type of communications do you want to send to your customers? What kind of dialogue do you want to begin? As the restaurant owner, you need to know why you are sending out a campaign and what specific goals you hope to gain. Are you promoting a new cuisine, announcing the addition of a new chef, creating more repeat business, or advertising a special dinner wine? Having a set purpose of desired outcomes, helps you obtain the results you need.
How many is too many? You must determine the frequency of your email marketing campaigns. Frequency normally will depend on your personal needs and concepts. Frequency ranges from weekly – to bimonthly. Savvy marketers let their clients set the frequency range, because frequency is very subjective.
Know your Clients: Ask for customer feedback. Stay on the same page with your customers. Knowing what they want takes out any unnecessary guesswork, while leading to another successful email strategy.
Track your e-campaigns: – Obtain live behavioral stats. Tracking and analyzing your campaigns is the only way to know how your campaigns are performing. Tracking your data enables you to see if your emails were delivered, opened, and if your clients clicked through to your call to action. Analyzing these campaigns will teach you about your customers’ habits and patterns.
Adding the Social Media Ingredient to your Email Marketing Recipe
Blog on your Website: – Invite your customers to share their thoughts and opinions on your blog. Read what they are writing about. Bring your personality into the discussion. Social media is growing because people want to know you.
Create your own brand ambassadors: Restaurants always have “regulars”, those people that come in consistently during the week. Let them spread the good news via Facebook, Myspace, and Twitter. Sign up with the local restaurant search engines: Yelp.com, Urbanspoon.com, and TripAdvisor.com – Don’t hide – be found.