When I set my car on cruise control from Houston to Dallas, I feel so relaxed for one reason;
My car is maximizing fuel at the speed I want. Many thanks to whoever created such a wonderful invention.
Let’s apply the same concept to your online business. Imagine organizing all the information you wanted
to share with your leads all at once. Next, send it to them at any time you want without taking time out of your schedule. Intrigued? You should be.
To build a successful business, you need time and there are only 24 hours in a day. Let’s say you have 1000 leads you need to e-mail. How much time do you think it will take to e-mail them every time there is new information to be shared? It takes quite a chunk of time in your day to just keep up with your current leads.
The key to sending information to a large mass of leads is an autoresponder. Here are the key features of autoresponders:
1. Relay information on a day to day basis automatically
2. Track how long each lead has been on your list
3. Broadcast on-the-fly messages immediately
4. Create multiple lists and organize leads
First we’ll talk about relaying information automatically. The key to developing a relationship with your leads is to be in constant contact with them. The problem lies in the amount of time writing e-mails every time you want to communicate with them. With an autoresponder, you can set up a series of e-mails your leads will receive on a periodic basis. Convenient right?
Next is tracking how long each lead has been on your list. Let’s say your lead has received 10 e-mails and should be ready to take action. You can now contact that lead and make sure they understood all the steps necessary in taking action. This feature is very important in providing your leads a step by step set of instructions without you forcing an action on them in the beginning.
Broadcasting e-mails is a fantastic feature. If you decide you want to host a webinar on short notice, you can e-mail everyone on your list in a matter of minutes. Another reason people use broadcast messages is to announce a new business opportunity or business building tactic. As you can see, broadcasting is quite useful for communicating on short notice.
Autoresponders are also very organized. You can create multiple lists to keep track of leads for certain business opportunities. Along with the multiple lists, you can organize leads according to last message number, country, e-mail, status, etc.
Autoresponders are a marketer’s best friend in every aspect. It can track your leads, organize your leads and deliver your message to your leads without you ever having to pick up the phone. Imagine freeing up all the time used in writing e-mails to your leads so you can go out and market to pull even more leads.
Do you see the leverage autoresponders bring to the table?
Most importantly, I want to emphasize the importance of building your list. If your primary business went down, how many of your downline members would go down with it?
Your list is your biggest asset in building your business. If you can build a huge list and develop a great relationship with them, you are set in creating a monster income. I can’t tell you how many times I hopped from one business opportunity to the next and lost all my downline members. It gets very frustrating.
I personally recommend an autoresponder as one of your first 3 investments in your business. The other two investments should be anything that teaches you marketing skills to build your list. If you can master a few marketing techniques and pull leads on a consistent basis, imagine the potential in your list.
I hope you’re excited at this point in building your list, because it will determine how successful your online business will be. Remember, if you have a great relationship with your list, you will always have a group of followers willing to follow your recommendations.
Here in Texas, the trips are long and tiring so cruise control does wonders. This little contraption provides comfort and efficiency on the road. The money saved on gas and the stress relief are well worth the investment.
Start making time for yourself so you can build your business at the speed you want. Be comfortable knowing your leads are the getting the information you want them to receive. Realize the efficiency your business is running at because you’re able to free up time to pull in even more leads to build your business.
Start building your list and start developing a relationship with them today!