One of the big questions that crosses peoples minds when they get turned on to email marketing and sending bulk emails is “Isn’t that spamming?”
Well, depending on how you go about it, it can be – but it’s easy to learn a method for sending bulk emails that’s both socially legit and legally acceptable. To get a full understanding of how to use email marketing the RIGHT way, you’ll need to invest a little time to learning the ropes, and you’ll want to find someone who actually knows the game inside and out.
And for right now, here’s a few quick tips that will help you avoid the major pit-falls and blunders waiting out there in email land:
Tip #1: Never send them from your personal email address. There’s two reasons for this: First, you aren’t going to want to deal with all the replies, gripes and spam complaints.
Second: there are some email marketing best practices you need to follow that get a little complicated. For instance, anyone you send email to should be able to unsubscribe from your email list if they want.
So get yourself an account with an email service provider for sending mass emails. Mailchimp.com is a great free one to start out on.
Tip #2: Be yourself.
In this day and age, businesses are a major clogger of people’s inboxes. From Amazon to Best Buy to Netflix and all the way down to the local orthodontist’s office, most businesses rely on income from sending bulk emails. And so, most people have a whole pile of bulk email that they just end up deleting.
If you’re going to be successful with sending mass emails, you’ll have to stand out from the crowd. And the best way to do that is to be a human being. So, when it’s time for your first round of sending bulk emails, draft some up that are personal, and include real stories from your life to give them an ernest and human touch.
Tip #3: Don’t lie.
I shouldn’t even have to say this, but I see a lot of people who are starting out with sending bulk emails make this mistake. They think that if they’re going to be successful with sending bulk emails they have to be the most outstanding and unbelievable email in the inbox.
Well, you can do that without lying, and if for some reason you can’t, then who cares! Be a little boring, but be real, and be honest – your audience will appreciate that honesty.
Don’t over inflate the claims about what your product or service can do – just give it the most positive and honest pitch you can and trust in that honesty to guide you.
Sending bulk emails is a great way to make a living on the side, and it’s an even better way to go slowly crazy – that is, if you’re not getting the right information.
I’ve arranged a special video below that should be quite helpful: