How to Choose a Name: Personal Brand or Company Name?
A question most people ask when building a personal brand is if they should use their own name or a company name. Both have their advantages.
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REAL NAME OR BUSINESS A NAME?
Choosing a name for your business can be a challenge and even if you want to build your personal brand, it can still be a good idea to have a good business name that you incorporate regardless of which one you promote more.
If you plan to be a speaker or author, promoting your actual name rather than company name might be a good idea. If you want to be a consultant or media company you may need to promote your business name more while still getting your own name out there.
BUILDING YOUR PERSONAL BRAND & REPUTATION
Here are some personal branding tips. First of all interpret your personal brand as your reputation, body of work and public profile. Think about how people will introduce you in meetings, gatherings and events and what they would say about you if recommending you to others. Also consider what might show up if someone does a Google Search for you. You can also add something about what you do to your Personal Brand Name, such as Photographer Rex Goliath… I just feel it’s a better name than John Smith…
BUSINESS NAMES AND SOCIAL MEDIA
You’ll want whatever you choose for your personal brand name to be consistent in social media. As for you business names you’ll want to secure those in every social media platform whenever possible to avoid brand confusion.
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Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.