Mistakes Which Usually Happen With AdWords


The main reason for using Adwords is to get a higher CTR, but when your ads are displayed to people who aren’t looking for your particular offer, you won’t get a lot of clicks. Google Adwords is a brilliant marketing tool that is capable of attracting targeted visitors simply by leveraging their own enormous amount of traffic. There are many small and medium sized businesses that depend on AdWords to get traffic to their websites and generate regular sales. Adwords has become so popular simply because it allows business owners to receive high quality, fast results. Webmasters have so many options for marketing and promoting a website, but Adwords can offer far greater results overall in a faster time. But when you’re starting out, there are a few mistakes you should be aware of so that you don’t lose a lot of money on your campaigns. Given below are a few such mistakes that you should avoid at all costs.

When using Adwords, you’ll see many different options that can help you optimize your campaign and make it profitable. Many people are oblivious to them, however, and don’t use them.

You will definitely want to use phrase matching. You may either match your keywords using a broad, exact or phrase match. The tool is already set on broad match but you’ll want to change it. When you use broad match, you’re not going to get very targeted keywords. So always try to go with the phrase match, or even better, exact match. The more exact your phrases are, the higher your chances will be of reaching out to the people you’re trying to reach. Many Adwords users just starting out don’t do this because they think the traffic will decrease the more targeted their keywords are, but it’s the exact opposite.

If you have a product or service, a common mistake people often make is not identifying the unique selling point, or USP. If you aren’t sure of the specifics of your product, you would never be able to create a targeted ad. You must be able to say why you’re different or else you’ll look just like all those competing against you. Are you aware of how you’re different than those competing against you? What’s so different about your product? Spend lots of time thinking about your USP and if you don’t think there is one, just create one. But a successful AdWords campaign will always depend on how well you’re able to position your product in the market.

When you begin with your Adwords account, you should notice that the default setting will show the content network is on. You should find you’re able to receive a better quality of traffic if you turn off the content network. This is usually because the content network doesn’t always send the good quality traffic. You’ll see a lot of impressions but low CTR. Your main goal with AdWords is to boost your CTR but when your ads are just shown to random people on Google’s partnering sites, you won’t see many clicks. And when you do receive those clicks, they tend not to have a very good conversion rate. You can use other means of getting traffic, but Adwords definitely works as long as you stay away from the top mistakes. So if you want visitors, Adwords can’t be beat.