Mistakes That Destroy Your AdWords Results
Google AdWords is a wonderful system that can be a great addition to any Internet marketing campaign. There are many things that many people do with AdWords that can actually destroy their AdWords results. Below are some mistakes that you can avoid so that you can make the most of your sales from AdWords.
-Using only broad matched keywords. When you use this, Google will match your ads on keywords that are variations on what you enter in. This means there will be a lot of clicks that will not be targeted enough to convert well into sales.
-Not tracking your results. This is the biggest mistake you can make. If you run a campaign that works, how would you know a year down the road? Making sure that everything is properly tracked can make all the difference down the line.
-If you are sending all of your traffic to your homepage, you could be wasting clicks. Customers don’t have a long attention span, so it is important that you get them to what your ad is promoting before they leave. Direct them to pages where you actually have items for sale.
-If you don’t use negative keywords, you could be wasting clicks. If you are selling something, and your ad is being displayed to people who want something for free, then they will not likely want to purchase your product. By taking your ad out of the search results for queries containing the word “free”, you can save yourself a lot of money from wasted clicks.
Your AdWords results are fully dependent on what you do with the system. The Definitive Guide to Google AdWords is a wonderful guide put out by Perry Marshall, which can teach you everything you could ever want to know about AdWords. In no time at all, you will be using it as effectively as possible.
