Internet Marketing strategy and techniques


Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company.
Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.

Internet marketing can do…

• To generate worldwide internet presence of a company or an organization.
• It can give exposure to the outside corporate world.
• It can generate sales leads
• It can give fast response and information request to the potential buyers.
• To build a confidence to the customer

Top phases in Internet marketing:

First know who your customer is and what is your offer?

Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance

Importance of Internet Marketing:

• Home potential buyers will always use internet to buys product.
• Buyer can have a clear visual pictures and description about your product or service
• Instant purchase transaction is easy.
• Reference to your website is easy.
• It will impact productivity of your company
• It can increase your Brand Identity

Key necessary steps to have success in Internet marketing:

1.Web ApplicationRelated :
• Website with easy navigation systems
• Good Quality Content
• Clear User Interface
• Content management System
• Web based customer support
• Live chat application
• Secure transaction support
• Affiliate and reseller marketing system
• Landing Page
• Forum / Message board

2.Multimedia Online marketing collaterals
• Video & Audio explanation of your product or service
• Banners and skyscraper advertising
• Pop up ads
• Pay Per Click Advertising
• Opt-in newsletter service
• Link exchange program

Four important factors can influence your Internet marketing Success:
• Density
• Proximity
• Saturation
• Depth

Where you need to spend your money in Internet marketing:
Best key players are

• Google Adwords , Google Adsense , Google base , Google Catalogs
• Yahoo Search Marketing , Yahoo Stores,
• MSN Search beta
• Next-Tag
• LookSmart

Tips for your Internet Marketing Campaign:
Consider Google Adwords
• Target right Audiences
• Research your keywords
• Test multiple ads one by one
• Include targeted keywords in your ads
• Drive traffic to relevant Landing Page