How To Start a Blog – A Beginner’s Blogging Guide
My website: http://donnaderosa.com/blog-your-brand/
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If you want to start a blog and you don’t know where to start, or you’ve started a blog and you want to make sure you did all the steps right, then this video is for you.
Hi, My name is Donna DeRosa. I’m a former managing editor and journalist, and I have more than 10 years experience with blogging both personally and professionally. I’m also a life coach and I’m here to help you.
#1 Find Your Why
The first thing you need to do is decide is why you are blogging. This will help determine what type of blog you will set up.
-personal blog, online journal
-to showcase your writing
-to support your coaching practice or service-based business
-to have an online store
-to support your retail or other brick & mortar business
-to offer online courses
-because your have something to say or sell
#2 Name Your Blog
Name your blog. I can’t tell you how to name your blog or what to name your blog, but I can give you some advice. Make sure the URL is available. If you are starting a blog to support your business and you want them to have the same name, make sure the business name is available (you can do that by researching at your local chamber of commerce), and you’re going to want to make sure all social media accounts are available as well. Do your research and get creative with your name. Chances are your first choice for a URL is going to be taken. As a side note, you should also reserve your name. You may not be thinking of using it right now, but someday you might and you will be very disappointed if your name is not available. I’ve owned donnaderosa.com for forever just waiting for the time when I would launch it with something great. Every other Donna DeRosa in the world probably regrets not doing that. But I got there first so what can I say?
#3. Choose Your Platform
You need some place to publish your blog. There are many services available. I suggest you start a self-hosted WordPress blog. That’s what I use. It’s the most widely used blogging service in the world. In fact, 27.4% of the web runs on WordPress. My YouTube videos will focus on WordPress. Most of the information will pertain to any platform, so if you use Squarespace or Blogger or another program, the information will still be relevant, but any technical information will be about WordPress. With WordPress you can have more than a blog, you can have a robust website or e-commerce platform with your blog being just one component of many. With WP there are many plug-ins that make all kinds of things possible. You can have an e-commerce store, offer online courses, display photo galleries of your art work or photography. You can run your entire enterprise on WordPress.
#4 Choose Your Host
Make sure you get a real host, one that can support you and your traffic and all of the things you want to do. I currently use GoDaddy. They are very easy to use and they are great if you are just starting out. As my sites get larger and more complicated I’m finding that GoDaddy has its limitations. But for now they are very affordable and easy to use. There are other options like WP Engine, SiteGround, Media Temple, Bluehost and many others. Some are pricier than others. Some have more advanced features than others. Do your research and find a host that is right for you. It all comes down to number 1, why are you blogging.
#5 Pick a Theme
This is the fun part. A theme is the framework that displays your content. It is how you show your style. Choose a theme that suits what you want to do. Choose it from a reputable company that will keep up with security updates. Choose one that you can update easily and customize to your needs without constantly needing technical help.
Start simple when you are new. You don’t need an expensive theme or one that is custom designed for you. When you load WordPress for the first time, you will be given a few free themes. WP designs a new theme every year. It’s a great place to start, especially if you want a simple blog to share your thoughts. You can always upgrade when you get your feet under you.
Now you are ready to start blogging. Look for future videos where I will walk you through how to customize your theme, and how to create and format your first blog post.
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