Referral Spam and Fake Traffic in Google Analytics has been a long lasting problem that affects almost all Google Analytics Accounts. There has been a continuous development of new spam referrers over the last few months so we want to review how we can protect and filter out Spam from our account in 2017.
Open property with ID UA-XXXXX-2 or higher
Tick Filter Option for known Bots and Spiders
Include a Hostname Filter
Create Spam Filters
Build a Spam Custom Segment
Guide to removing referral spam (Mike Sullivan) http://help.analyticsedge.com/spam-filter/definitive-guide-to-removing-google-analytics-spam/
Spam Filter tool (Simo Ahava): https://github.com/sahava/spam-filter-tool
GTM Ressource Guide: http://measureschool.com/guide
Free Email course: Course: http://measureschool.com/emailcourse
Courses: http://measureschool.com/products .
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