Advertising platforms have become more user friendly in recent years, but most internet users still don’t know how to make money online with pay per click. To profit from paid advertising you have to match customers and products as efficiently as possible.
What Is Pay Per Click?
Pay per click (PPC) is an advertising platform where you pay a search engine for every visitor they refer to your website. You can use content advertising which allows you to embed your ads next to articles on your favorite websites, or you can advertise next to search engine listings.
Content advertising has a low cost per click, but also yields a lower conversion rate. Search advertising is much more refined allowing you to target specific customers based on their search query but at a higher cost per click.
How To Profit From Paid Advertising
The goal of paid advertising is to match customers with products. When someone types in a search query to Google, you can list an advertisement next to their search results. If your ad meets the needs of their query, they’ll visit your website by clicking on your advertisement.
Costs are incurred the moment a search user clicks your ad. You are charged for every visitor even if the referral doesn’t result in a sale so it’s important to target the right audience.
Common PPC Misconceptions
By far, the most frequent pay per click mistake is targeting the wrong people with your ads. Pay per click only charges you per visitor which provides the ability pre-qualify your traffic.
Most beginners will often equate more traffic to more sales, but it’s not always true. More qualified traffic will usually equal more sales, but more low quality traffic will just waste your advertising budget.
If you’re ready to start pay per click advertising, your first step is to identify your customers. If you’re selling DVD players, only advertise your product to people searching for DVD models.
Trying to sell DVD players to a broad search of general electronics will result in high ad costs but low conversions.