How to Create Uncontested Market Space in Internet Marketing Using the Blue Ocean Strategy


In the Internet Marketing niche, Marketers have long engaged in head-to-head competition with the hope of selling Affiliate products or getting subscribers. There is always someone out there wanting to teach another person how to drive huge traffic in the shortest possible time, or a proven Affiliate strategy that would make you tons of money. Amazingly, many of these make-money-quick coaching programs are going for less than a hundred dollars. I would have sold it for twenty grand each!

If you want to succeed, create a “Blue Ocean” for your niche.

In today’s overcrowded Internet Marketing niches, competing head-on results in nothing but a bloody “red sea” of rivals fighting over a shrinking profit pool. That’s right! Although the Internet Marketing niche is growing on a daily basis due to the internet boom, the actual profit is in actual fact eroding.

Sometimes I think the only clear winners are the domain names registering and hosting companies. Who else is making more money out of this growth? Next in line are those who supplies useful tools to online marketers like Camtasia. Almost every other Internet Marketer I know is promoting this video creation tool! I would have bought its shares if Techsmith is listed.

In a business strategy book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. When I read this, I find it so true even in the business of Internet Marketing.

Pop over at ClickBank for instance, go to the Marketplace section and perform a basic search on Internet Marketing and “Bam!”, you get almost 8000 products to pick from. And this list is still growing on a daily basis.

For the newbies out there (and those struggling to succeed in this niche), this list alone is crazily overwhelming! It was for me when I started Internet Marketing. In fact, I fell into a scam that cost me thousands of dollars. It was bitter, but I picked myself up and moved on.

Shortly after that, I came across a blog with great content. The author feels sincere, so I subscribed to his posts and was introduced to a legitimate Internet Marketing strategy to make money online. That was where things started to work out for me. I learnt how to create my own niche, and even build my own products. Having your own products is where most of the money is generated consistently.

If you have been in the market for more than a year and barely making any money while spending prolong hours in front of your computers. It is


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