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So why is content important to the world of inbound?
Well first, what exactly is content?
Content is the message your inbound strategy delivers. It’s what you’re trying to deliver to your visitors, leads, customers, and promoters. There are lots of different ways you can deliver that message: blogs, emails, landing pages, social media, and beyond. But without content, there’s nothing to deliver.
In fact, without content, the internet would be empty. Think about how you use the internet. You go to a search engine, type in a question, and what you find is content.
Content has the very important job of pulling people from one stage of the inbound methodology to another. It plays an integral part in each and every stage.
Your content attracts the right visitors to your site, converts them into leads, nurtures them and helps close them into customers. It’s also a big part of what delights them into promoters. Content is the fuel that powers a successful inbound strategy.