Today I am writing more on lead generation. If you wish to survive with internet marketing you will need to generate a plentiful stream of targeted leads. If you have NO leads you will not have Sales. When you have NO sales you will have No business.
No matter if you are promoting your own internet business or if you are promoting an affiliate program one of your main priorities should be to build a targeted list from an opt in list of subscribers that trust you. Remember the phrase “the money is in the list” well it still holds true. Every subscriber you get is a generated lead.
Start a blog. You can do this for free through Blogspot or you can have your own hosted WordPress blog. You need to write some regularly some good content and put an opt- in form on this blog to capture your readers email. In order to capture their email you must provide a form and offer them a free product such as an ebook or a monthly newsletter in exchange for their email address.
If you do not write and publish a newsletter I suggest you begin one now. Not a difficult task, it can be done weekly or monthly and it is an excellent way of people getting to know you and trust you leading to buying into your offers. With ever subscriber you get their email address.
Once you have a newsletter you can do an ad swap with in your targeted market with other publishers. This is another most effective way to grow your list and to get some fresh eyes on your ads.
You can post paid and free ads on other ezines. Depending on the quality of the ezine will depend on the responses to your ad. There are literally thousands of ezines to choose from however don’t be fooled by large subscription circulations. Personally I have found ezines with a subscriber base of somewhere between 5000 and 10,000 give me the best responses.
Pay Per Click with Google, Bing or Yahoo is probably the best qualified lead generation there is. You won’t want to jump right in right away without some learning as this method can eat up your budget quite quickly. Once you master pay per click you may find this your best form of lead generation. Until you learn Pay Per Click well you will need to use other methods to sustain your business.
Forums can generate some leads for you. Get involved with topics that relate to your internet business and don’t forget to leave your signature. Don’t think you can get away with cramming your product, business or what ever down people’s throat cause you will get banned and possibly have your ISP reported. Leave informative, quality posts and people will follow you and click on your link. There are plenty of great forums out there to get involved with.
Don’t forget to submit articles often to ezines and article directories as this is another great way to get lead generation especially targeted leads. This method is really good for producing links back to your site or blog which over time will improve on search engine ranking and ultimately gives you free search engine traffic.
No matter what method or methods of Lead generation you choose you must always keep in mind to advertise in your targeted market. One does not marketing health products in go carts sales. Have a strategy and stick to it and if you follow it you will generate plenty of leads that make you lots of trips to your bank.