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Triple S, ep. 134
Shocker! Facebook is adding functionality to be more like other social network. Hashtags have been very popular in places like Twitter and Instagram and it’s definitely been something in demand on Facebook but only because people are used to it, not because it necessarily belongs.
Anyway, they’re here and now you can prepare when they roll out to your account. Learn more in today’s video.
This is a really interesting development for Facebook because it is a network that is difficult to be discovered via organiz growth vs. investing in ads to get more exposure. So looking at your hashtag strategy on other networks and thinking about how some of that might convert to Facebook is important.
At the same time, this might not be as simple as we’re hoping it will be and there might be another big chance for Facebook to monetize here. So be prepared for this to not be the complete answer to your prayer in marketing on Facebook.
What do you think about hashtags on Facebook? Are you a fan? Or not?