Not long ago I wrote an article about how the best sales and marketing “gurus” don’t usually publicly count their money, brag about how great they are, or showboat their houses, cars or toys.
That article hit quite a nerve, too.
And some people had asked what were some other ways to tell if a marketing guru is truly legit or not?
Well, I have a theory about this. It’s a bit on the weird side (actually, more like the “retro” side). But I have found it to be true 9 out of 10 times.
You see, it’s kind of like Fonzie from “Happy Days.”
The Fonz didn’t have to go around telling people he was cool. He didn’t have to pick fights with people to show he was a tough guy. And he didn’t have to brag about being with a million chicks because, frankly, he always walked into Arnold’s with a hottie in each arm.
In other words, he didn’t have to SAY he was cool.
People just KNEW it.
Just like everyone knew Potsy was a wimp. Or that Ralph Mouth was obnoxious. Or that Richie Cunningham was a square. And whether it was because of his reputation, his actions or the “air” about him — when people said Fonzie was cool, there was no argument.
Same goes with the business gurus today.
The good ones don’t have to tell you how cool they are.
You just KNOW it.
Because if there’s any doubt their products will do what they claim, they won’t just tell you how wonderful their stuff is… they’ll PROVE it to you. And not by flapping their gums, either. But by demonstrating it to you via their knowledge, reputation, the company they keep and, yes, a solid sales pitch that’s not packed full of fluff, lies or exclamation marks.
Anyway, my point is, all you have to do is observe.
It’s the best way to tell between the Fonzies and the wannabes.