Fitness Industry Shapes Up with Email Marketing Software


With fitness being on everyone’s minds these days, many fitness establishments are harnessing the power of email marketing software to stay ahead of their competition. With email marketing software, fitness professionals can send out informative email newsletters, customized reminders and email announcements on specials and discounts. Email marketing software allows fitness establishments to reach a wide target market without launching an expensive marketing campaign.

While many times customers sign up for memberships, getting them involved in the gym and with classes is imperative to the success of any fitness establishment. With email marketing software, you can easily put your client list into a database that will send out automatic reminders for clients who haven’t visited the gym in awhile. In addition, you can categorize which classes clients are interested in and send emails to clients regarding those particular classes. With personalized emails, clients will feel involved and cared for, making them return to the gym more often.

Email newsletters are a useful marketing tool that has the potential to attract more clients into the gym. With easy-to-use templates that you can quickly customize to highlight your specific business, email newsletters can be sent out weekly, monthly or quarterly. Each issue can include helpful professional training tips, informative articles, healthy recipes and more. In addition, class schedules can be included as well as other events and specials that may be offered. With a sign up box on the newsletter, potential clients can sign up for emails and newsletters, increasing your business’ visibility and membership.

Email marketing software also allows your staff to quickly set up discount offers and announcements that can not only be sent to your current members but also to additional lists, extending your reach into new target markets. With opt-in lists available, your email blasts are sure to arrive to the ‘in’ box rather than the ‘spam’ folder.

Whether used to entice current clients to come back or to reach new markets, email marketing software offers the fitness industry the tools it needs to succeed!