Filter internal Traffic with Google Tag Manager and Google Analytics

Filter internal Traffic with Google Tag Manager and Google Analytics

Filtering internal Traffic to your GA is important for data quality and keeping your GA usable for analysis. There are different methods of filtering Internal Traffic, but in this video we will discuss how do accomplish it with the help of Google Tag Manager. We will set a cookie identifying all internal traffic. Then we will read that cookie with a GTM Variable and use it to fill our custom Dimension.
In the end, we can build a filter in GA to exclude any users with that dimension.

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Identifying and Filtering Internal Traffic from Google Analytics

GTM Live Workshops: http://measureschool.com/workshops
GTM Ressource Guide: http://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Course: http://measureschool.com/course .
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RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear