Facebook Marketing Training – 100% Target RIGHT Your Customer with Facebook Ads

Facebook Marketing Training – 100% Target RIGHT Your Customer with Facebook Ads

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Facebook Marketing Training – 100% Target RIGHT Your Customer with Facebook Ads

How To Find Your Target Audience On Facebook?

Do you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.

In this article I’ll share five questions to help you identify and connect with your target customers on Facebook.

How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience?

Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience.

In this article, we’ll share how to find, create, understand and target personas with Facebook Audience Insights.

Facebook Audience Insights

Start by heading over to your Facebook Audience Insights and clicking on people connected to your page.

Under the demographics tab, you should see an age and gender breakdown of your Facebook fans like the chart below. This chart helps to quickly visualize the gender and age group composition of your Facebook audience.

age group breakdown

Finding Your Persona With Audience Insights

Let’s take a deeper look at one segment of the total audience. Keep scrolling down and you will see that Facebook has paired your audience’s interest data based on purchase behavior, brand affinity and other activities to create mini-personas.

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