Dr. Seuss’ Copywriting Lesson 101


How many times were you entertained as a child by a Dr. Seuss book?  For close to fifty years Dr. Seuss has been entertaining the world with such wonderful titles as “The Cat In The Hat,” “Green Eggs And Ham,” “Horton Hears A Who,” and “The Grinch Who Stole Christmas.”

Have you ever wondered why these books continue to remain popular after all these years and with such a wide range of audiences?  The main reason is the way in which the writing flows off every single page that captures the eye of the reader, regardless of their age.

Having the proper noun and verb combination will help keep a strong sentence flow, which in turn will keep the reader’s eyes moving forward as they read.  For example, the sentence itself is the train, but the nouns and verbs together are the engine that move the train along the track.  Adjectives, adverbs, pronouns, and other parts of the sentence would be additional cars added onto the train to make it longer and a bit slower in movement.  However, the sentence structures in the Dr. Seuss books have strong engines that pulled light loads that were capable of moving the readers down the track.

Shortening the length of sentences also keeps the attention of readers by increasing their reading speed as well as their comprehension.  As a result, the more periods you use within your message, then the more comprehension your readers will have.

When creating your message be sure to use your imagination, which will begin with the basic concept or idea.  Keep your message, sales letter, e-mail, brochure, or web page as fun to read as possible, which is a concept that the Dr. Seuss books have stood behind.  Material that is fun to read can be entertaining and will be considered an excellent standard for your writing.

It is no secret that the Dr. Seuss books are written in lyrical verses, but they do go beyond silly rhymes.  Be sure your writing is creative and sounds pleasing to the ear as well as looks good to the eye.  Every word will count and just like children, even adults have short attention spans.