Does Facebook Marketing Really Work?


Facebook is one of the most widely used websites there is of existence today. In fact, almost 500 million people all over the planet use it every day, making it one of the biggest places online to ever see such heavy traffic. Being an entrepreneur, you need to take advantage of such market. This is why Facebook marketing has been conceived and is now one of the social media marketing techniques most preferred by online business owners in promoting their ventures and selling their goods.

However, business social marketing is not that much of an easy feat. There are a good number of things you will need to remember before you can ensure yourself a hit campaign. Some examples of these are:

1. Never flood your friends’ feeds with repeated promotional posts. If you have something new to sell or say, you should never post it over and over again. This can get you in a lot of trouble. Your posts can be considered as spam, which will surely get you in some situation with the site’s admin. Aside from this, your friends can also hide you from their feeds or delete and block you altogether once they get tired of you saying the same thing repetitively. If you want to draw their attention to something you’ve already posted before, you can repost it in another form or just share the link of your previous post.

2. It’s always easier to get friends instead of “fans”. One of the biggest mistakes some people who try their hands in Facebook marketing commit is by immediately forming their business’ fan page right away. Of course, this can be a great way to promote your business, but there’s only so much you can do with such a page. Plus, getting fans is a lot tougher than by approaching people and inviting them to be your friends. By starting on a personal level, you can find social media marketing a lot more effective, since most users are more interested with actual people and not some venture they don’t really know yet.

3. Buying ads can help you a lot. Advertising on Facebook is one of the best and easiest promotional stints you can ever encounter. Plus, with the possibility of having 500 million people see it easily really makes it a very attractive opportunity.

These three are just the most basic things you need to keep in mind in Facebook marketing. If you manage to pull these three off without any fuss, you’ll most likely get a big chance to make it big online.