Do You Think You Know Email Marketing?


Just when you thought you knew email marketing…

• Your campaigns are sent out on schedule.
• Why not send out campaigns when it is proven to be convenient for both you and your recipients?

• Your campaigns provide consistent results.
• Why not review email strategies and look to explore how else email marketing can work to their advantage?

• Your email marketing budgets are based on how much you want to spend.
• Why not base your budgets on how much you want to make?

• Your lists are clean of inactive addresses.
• Why not attempt to define ‘inactive’ by looking for decisive patterns which may turn active addresses into inactive ones and seek to rectify the problem by developing preemptive reactivation strategies?

• Your lists only contain active addresses.
• Why not reward active addresses for their loyalty over a specific period of time?

• Your emails are conscious of anti-spam laws and ISP regulations.
• Why not care more about what your recipient thinks of your emails and understand that abiding to anti-spam laws and ISP regulations is often negatively influential on the quality of the actual email?

• Your emails are tested regularly and efficiently across different browsers and operating systems.
• Why not test your emails more, and be committed to changing things when they simply aren’t working?

• Your email marketing is consistent with best practices in your field.
• Why not plan your strategies because it suits your long term objectives?

• You are evaluating your email marketing campaigns using statistics on your email marketing software.
• Why not incorporate this data into your ongoing strategies to target statistics which are more relevant to your long term goals?

• Your emails show good open and click-through rates.
• Why not aim to find out why people aren’t opening or clicking?

• Your campaigns show proven results.
• Why not try to gather solicited feedback and not be afraid of criticism?

• Your emails abide to all the best practices in the field.
• Why not abide to most of the best practices in the field but to the best of their potential?