Do You Think You Know Email Marketing?
Just when you thought you knew email marketing…
Your campaigns are sent out on schedule.
Why not send out campaigns when it is proven to be convenient for both you and your recipients?
Your campaigns provide consistent results.
Why not review email strategies and look to explore how else email marketing can work to their advantage?
Your email marketing budgets are based on how much you want to spend.
Why not base your budgets on how much you want to make?
Your lists are clean of inactive addresses.
Why not attempt to define ‘inactive’ by looking for decisive patterns which may turn active addresses into inactive ones and seek to rectify the problem by developing preemptive reactivation strategies?
Your lists only contain active addresses.
Why not reward active addresses for their loyalty over a specific period of time?
Your emails are conscious of anti-spam laws and ISP regulations.
Why not care more about what your recipient thinks of your emails and understand that abiding to anti-spam laws and ISP regulations is often negatively influential on the quality of the actual email?
Your emails are tested regularly and efficiently across different browsers and operating systems.
Why not test your emails more, and be committed to changing things when they simply aren’t working?
Your email marketing is consistent with best practices in your field.
Why not plan your strategies because it suits your long term objectives?
You are evaluating your email marketing campaigns using statistics on your email marketing software.
Why not incorporate this data into your ongoing strategies to target statistics which are more relevant to your long term goals?
Your emails show good open and click-through rates.
Why not aim to find out why people aren’t opening or clicking?
Your campaigns show proven results.
Why not try to gather solicited feedback and not be afraid of criticism?
Your emails abide to all the best practices in the field.
Why not abide to most of the best practices in the field but to the best of their potential?
