Do You Have an Effective Email Marketing Campaign?
As an internet marketer embarking on an email marketing campaign, you will find that it is the most effective business marketing device ever created.
You may think that many internet marketers would think that these campaigns are always connected with spamming and refrain from following this marketing method.
But many are willing to spend a great deal of time and effort into building their online business using email as their platform of self advertising.
You will see later that this business model will enable you to enjoy the advantage over other online business owners as well as your own competitors who have not implemented an effective and workable email marketing campaign.
Firstly, to start an email marketing campaign, you need to conduct a keyword or phrase research that your prospects made so that you can determine the type of information they want to know.
With proper researched keywords or phrases, you have with you a targeted audience. This is important because ultimately, the information that you provide is exactly what they are looking for.
If you like you can include a mixture of information that your prospects want if your brand is already well-known with your customers.
Beside links in your emails to your sales page or your blogs (which can also be a squeeze page with affiliate links), you may also include more informative articles or more about yourself.
But this can only be done after you have made some front end entry-level product sales to your subscriber to your list because initially most prospects are more interested in your products or services rather than your interesting lifestyle stories.
After you have decided on the type of contents to be incorporated into your emails messages, you would now consider how your emails going to be structured.
A good structure you would implement is your email content. Normally you do not sell in your emails but instead you engage with your subscribers and lead them to your call for action.
Your message should be a subtle editorial style of article, short and sweet…enough to guide them to click on to your link to your website or sales page.
The structure of your emails is crucial as this will portrait you as being not too pushy and let your subscriber to decide.
Anyway, you have a series of follow-up emails lined up, do you?
Remember, people do not like to be sold or solicited online. The way your message in your email is written is the deciding factor how successful is your email marketing campaign.
If you are not a good copy-writer, you should get the services of a professional who can assist you to prepare your sales letter and emails to gain maximum exposure and impact.
Besides having built a good email structure, you should now execute a system to drive traffic to your website or squeeze page by creating a mailing list.
This is important because simply purchasing an email list is not likely to be effective.
If your mailing list is not your targeted subscribers, you would be wasting your time acquiring them, even if it is thousands or millions of them, if they have no interest in your products or services.
It would be different if you have built your own email list that have opt-in and had requested for more information. This formula ensures that your list includes mostly members that follows you.
This way you are most likely to sell products and services to these subscribers than those people who might not be your potential customers.
Once you have decided how to generate traffic to your website and have crafted your email message you need to plan on your distribution of your email messages using your auto-responder.
Your messages are professionally and cleverly written to ensure your follow-up message are related to each other.
Timing of your follow-up message is entirely up to you as different products or services need different approaches. While some needs constantly follow-up others do not.
In time you will be able to evaluate the effectiveness of your timing of your emails marketing campaign.