. The need for Construction Advertising is probably today more than ever before because the housing market is showing no signs of improvement. There are those who are saying that the worst may be behind us, and the economy is all set to grow, but then, the signs are still not that positive. Some business people of course argue that when the economy is not doing great it might be a better idea to cut costs and reduce the spending on advertising or promotions. At least this is what the accountant would recommend.
However those who are really smart advertisers do just the opposite. Robert Kiyosaki who is famous for his “Rich Dad Poor Dad” books agrees to this theory. He says that a business, even a construction business, must be marketed even more in times of trouble. Kiyosaki feels that in bad economic times, a business should boost its promotions, and not reduce the advertising budget, as many seem to do.
Reason # 1 Why Construction Advertising Can Work In A Down-Economy
Many businesses that are into construction advertising reduce their marketing budget when the economy is not booming, and this offers you a great opportunity. The fact is, when everyone is advertising, there is far too much to pay attention to one. There is so much advertising that your advertisement is sure to be lost in the maze if that is you are not spending a lot of money to buy prime time television spots everyday and full page insertions in the newspaper at least once a week.
Very Few Advertisers Can Afford To Spend This Kind Of Money
On the other hand, when no one seems to be advertising, there are a lot of vacant positions, and so the chances are that your efforts at trying to reach your customers is bound to get noticed. Since very few advertisers are advertising, the rates are sure to go down too – you can buy the same spots for less and save money.
Reason # 2 Construction Advertising For Genuine Leads
Advertisers often complain that leads do not convert into customers. This is because most people are basically casual buyers. When the economy is not doing well, the number of such casual buyers or inquiries also goes down remarkably. The fact is, most people who are calling the company are actually interested. So promoting the business here can lead to better sales.
Using The Internet For Construction Advertising
The construction business can also be promoted through online websites and in many ways this is highly beneficial. Over the last few years there has been a definite shift in the way consumers are searching. There was a time when people used to look up newspaper advertisements and yellow pages for whatever they needed. But now many of them have decided to search the Internet as it is often more convenient. This is one reason why almost all the newspapers have a website, and the Yellow Pages are today on the Web.
So In conclusion it can be said a business should never stop construction advertising, even when it seems that the economy might not be doing that great. And on top of that, it is essential for the business to explore all possible channels of marketing too for gaining maximum mileage.