You’ve written a blog post masterpiece. It’s the best 500 words any lawyer could write about. But hold on, don’t click publish yet! Run through these legal blogging tips to make sure your readers will turn into valuable clients.
1. Write about what people care about. Ask yourself: Is it something you would tell a friend of colleague about?
2. Have another attorney or have a lay person read it, depending on who your audience is.
3. The title of the blog is important – it must actually represent what you’re talking about. The title is powerful in attracting human readers and search engines.
4. Don’t use your name and practice repeatedly in the blog post. If for example you state “Townsville Maritime attorney” in your blog post, it will alienate your readers. The practice of stuffing keywords to attract a search engine is very much out of date.
5. Don’t link to your home page in your blog post. If your blog a part of your law firm website, your readers are already on your site. They know to click on your logo to go to your home page.
6. Pictures will make your blog post interesting. Attorneys are very text-oriented. But don’t go overboard and throw in a bunch of stock photographs.
To find out more: visit the Lawltyics.com blog – http://blog.lawlytics.com/#_a_lb — and the LawLytics University — http://university.lawlytics.com/#_a_lb. LawLytics provides coaching on writing a blog, picking a topic and optimizing your post – simply call 800-713-0161 and ask for Gail Collins, or email her at Gail@lawlytics.com.