A sales letter must keep the attention of the reader until their action. Therefore, not only the intro must be focused, but also the end of the letter must be impressive. All these things will lead your reader to take action on what you want them to.
Read these ten Power Packed paths to End Your Ad Copy and you will begin to see what I am trying to say about the power of a strong close. As with anything you pursue, practice makes perfect, so give these a try in your sales messages and see which ones work the best for you. The point is and I won’t stress this enough – if you’re ready to bother to try the alternative approaches you’ll soon find one that might kick your sales overboard.
1- Use your strongest benefit as the example. Pick the one major selling point and make sure they know it.
2- Try ending your ad copy by telling folk what will occur if they do not buy your product. Remind them of their problems that you can fix.
3- Ask a string of “yes” answer questions. Use this strategy to finish your ad copy, and use questions they can always say yes too. They then will be used to asserting yes when you ask them to order.
4- Repeat all of the major benefits and features they are going to receive, and remind them how much better life will be with your product or service in it.
5- You might end your ad copy with a cut-off point. Tell them it’s a restricted time offer and they have to order by a particular date. This is common because it works.
6- Try ending your ad copy with a dynamic guarantee. In fact, a guarantee is almost a must, as it give many people the confidence to make the purchase who would otherwise pass.
7- You might end your ad copy with a testimonial. Ensure you ask your clients authorization to run their testimonial in your adverts. Testimonials are hugely effective and need to be REAL.
8- Or you might end your ad copy with an extra bonus. When you give them a great bonus it increases the product’s recognized value. Just list your usual price and then supply a reduced price off the order at the moment.
9- End your ad copy with a sample or trial of your product. If your ad didn’t attract them to buy, perhaps a free trial or trial would get them to take the leap.
These powerful selling strategies can add a major bang to your sales copy, giving you a better conversion ration and higher profits. This will make the most effective and rewarding use of your website traffic and leads.