Appliances Into The Entertainment Marketing Channels First Age? – Channels, Marketing, Entertainment

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Introduction:

Noisy all summer, “

Super Girl

“Finally in the eye in the fall of the curtain, in the entertainment season, the Super Girls is like a shot in the arm, aroused popular entertainment craze, and willingly crazy for it and weep. This summer, people are most memorable, not the heat, but bring the fanatical ultra-female. “Super Girl” who’s a star, so many unexpected, but the process of super-woman fortune, that a bit of propaganda, arrests the eye of the show is essential, especially red over the course of female red is the perfect classic advance of speculation . “Super Girl” set off not only a recreational economy, as early as Davenport’s best-selling book “Attention Economy” has been elaborated on in the new economy, attention is itself property, money and attention will be force with the flow. Is not this the show referenced

Standard

It? Today, most cattle in the age of stars, super-woman to zero threshold conditions

Select

Star, which makes the country hundreds of thousands of girls dream of doing the star caught a straw, in the broad participation of women by the concern over the more, to focus on the super-woman does not want to make money in this focus on it is difficult, and therefore the attention of the Super Girls economy along with the economy came into being.

In today’s home appliances industry, the major channels of giant first smell the aroma of this cheese and courage to try. Continue

Five Star

Organized the first “Five-Star Cup” National Electrical

Model

After the competition,

Suning

Recently held “COS Star” National Star debut of another competition show. This zero-threshold, zero restrictions on the draft national competition to recruit people in the household appliance industry has seen the “Super Girl” shadow. In the “national pastime” era,

Home appliance chain

Giants keenly felt the courage to do this and the first “who eat crabs.” So, out of “

Price war

“Of a single

Marketing

Approach, turned to experience marketing, attention marketing channel for the transition of home appliances on the right track yet? This month’s “home appliance market,” senior editor of the Yi Deng invited the Associate Director of Planning Five Star King Star, the industry veteran such as what days together on the topic discussed.

Of Yi Deng: I heard that Five Star’s “power model” contest attracted a lot of elderly people and even boys, to break the model by the beauty

Monopoly

Situation. Can be seen in the “national pastime” under the influence against the backdrop of people’s attitudes have undergone great changes, more and more people are willing to accept some new concepts and models, this is fun for first time home appliances into the lay a good foundation?

King Sing: We should say that exactly fits the situation down the theme of this event, because the requirements of appliance models differ from ordinary models, except models must have the natural beauty, its image and products have similarities, the becoming an electrical model with the following two conditions are needed: one to have a certain affinity; Second, models need to have some knowledge of electrical principles, only to grasp the characteristics of products, electrical models can be used to display products best manners. Competing application in the elderly, also based contest considerably.

No doubt, “Super Girl” is a very successful

Marketing case

Not just Hunan Satellite TV, there are

Mengniu

.

Client

(This is the audience) is the real center and the owner, they were not just consumers of the products or services, and their products and services to participate in this process, promote the best of two slogans “like her, on the left She, “” want to sing sing “the slogan is there chops. This kind

Public

Of entertainment, not more, but less, some say the ratings is the root of all evil, I think this was in line with the changing times of the outcome. We appliance industry should also be keen to capture this change, or only to be eliminated.

Any day: a long time, most people express their needs at the way, are suggestive, insinuating nature. In particular, some traditional values that are “bad”, it is not there a little bit of disclosure, fear of others labeled “alternative”, “immoral”, “vulgarization” of the name first. In fact, many consumers need only a manifestation of its nature. For example, taken seriously, and cared for, to be prominent, be manifest! Of course, relax, indulge and so want to play another short period of time their psychological needs. These needs, through conventional means is difficult to be satisfied. The “entertainment” to the owner of a very good platform. Because it is entertainment, so it can be unconventional, because it is entertainment, so it can be off the traditional, because … …

Based on this, entertainment is becoming a noticeable trend in.

Channel marketing for the entertainment appliance trend, if we are to meet customer needs look on, to find, in fact everything is inevitable. This is a huge current information both inside the life of practical reasons, another reason for the marginalization of consumer information received.