Analysis: Barriers To Overwhelm The Three Channels Of Integrated Ceiling Dealers

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Traditional dominant channel, which is the professional market store model accounted for almost one year of integrated ceiling dealer sales of 80%. Other Sell Markets, including Home improvement (Tooling) design companies, engineering companies purchasing real estate purchase is nearly zero, many dealers on the secrecy of these so-called invisible channels, or even not too much intervention.

Along, the expert in measuring total integrated ceiling when the market is to calculate the total property, which according to the volume, within the next five years, China will be 29 million sets of integrated ceiling of market capacity. However, many manufacturers and distributors of integrated ceiling, said, but felt that this is a complicated and confusing data. Ceiling on the integration industry, the total real estate market despite the decision, but the decoration is a variable, it continues to affect the major integrated companies in the individual market sales ceiling. The integrated ceiling distributors rely on home improvement sales level beyond our imagination.

Recently, the author of Sichuan integrated ceiling market a survey showed that: the ceiling in the integration Marketing , The traditional dominant channel, which is the professional market dealers store model accounted for almost 80% of sales a year. Other sales market, including home improvement (tooling) design companies, engineering companies purchasing real estate purchase is nearly zero, many distributors of these so-called secrecy invisible channels, or even not too much intervention.

Dealers eyes “channel” Now, many distributors face integrated ceiling decoration and engineering market turmoil, but also confused. Although the project channel, home improvement market infighting for years, can not avoid issue with emotion: “One bread, we all want to eat, see who’s kung fu on the home, who can to please his master.”

And designer, is about as fierce dealer groups. A well-known brand ceiling official told the author: Designers are great appetite, is to open 10 to 30 percent of the rebate, so dealers depleted their own profits, and some have even reached the edge of loss, such a business Who dares to do? Normally, the designer’s role is to design home improvement consumers to provide effective plan to provide Decorative Materials Proposed purchase order, be contented to take their wages. However, I do not know since when, designers found that decorative materials recommended far greater than the income derived from commissions from their own design, so designers will be open and aboveboard with the dealer Chinakayao. Therefore, the integration of 90% ceiling on home improvement dealers designers do not take the news indifferent, neither initiate contact designers, not with them.

The official also said the current situation from the industry, projects must have a relationship running, running home improvement must be designer brand that has captured many ceiling project, home improvement market, “magic.” However, integrated ceiling dealer for most, this is difficult. Integrated ceiling distributors overall strength as ceramics, bathroom or even Floor Dealers, run project cost of “communication fees” and commissions to designers to some extent so that they can hardly bear.