Ad Review: Most Creative Ad Campaigns of 2010
During the economic hard time of 2010, many companies struggled to cut costs but still boost sales. To maximize the business, many companies launched impressive ad campaigns, which made the biggest mark in 2010. Here are reviews of most creative ad campaigns.
AT&T introduced a rebranding advertising campaign “Rethink Possible” with the hope to inject a spirit of hope into consumers’ lives. The campaign included print and online ads, television commercials, signs in stores, and social media. The ads emphasized on the AT &T name, focused on its globe logo, and urged consumers to use more.
AT&T’s “Rethink Possible”
During the 2010 Winter Olympic Games, Procter & Gamble introduced a campaign called “Thank You Mom” to honor mother everywhere. In its corporate television ad campaign, moms cheer on their children who grow into Olympic champions. With content from videos, blogs, and tweets, the accompanying website, Thankyoumom.com was most visited on the weekends.
The website reached the top 1,000 websites.
The ad agency Wieden + Kennedy created an action-packed, three-minute film, which consumers hold their breaths. With two “what if” scenarios, the clip features Fabio Cannavaro and Wayne Rooney, and midfielder Franck Ribery.
In media formats, the story hurls soccer greats into a world of possibilities.
In Pepsi’s Refresh Project, any individuals, nonprofits, and companies with great ideas for inspiring community change could receive the giant’s grants. The ideas range from health, education, arts and culture.
The grants were worth from $ 5,000 to $ 250,000.
Wieden + Kennedy Portland launched the “Go Forth” campaign for apparel maker Levi’s. Featuring free-spirited teenagers, the ad highlights the challenges faced by blue-collars workers in a single struggling small town. According to executive creative director Susan Hoffman, the campaign aims “to refresh and reinvent the idea of a pioneering spirit for the times in which we live”.
Levi’s “Go Forth” campaign
In Gatorade campaign, two high school football teams have a chance to return to the field to break a tie from 15 years earlier.
Kimberly-Clark launched commercials for its Kotex line for younger women. The product has good package with bold, bright colors.
Related links:
The Intangibles of Ad Campaigns
Funny video commercials
Funny Advertising Videos
