A few tips you can implement to avoid losing subscribers on your e-mail marketing campaigns
E-Mail marketing is, at the same time, really easy and really difficult. It’s so easy to implement, so easy to do, but so easy to get wrong too. E-Mail marketing is an extremely powerful medium for connecting with your subscribers in an environment they find most comfortable – their inbox. People are far more receptive to looking at information when it arrives in their inbox, and they are far more likely to spend a bit of time looking through an e-mail if they know it’s from a source they trust and a person whose opinion they value. However, it’s important when launching an e-mail marketing campaign to adopt a consistent approach – the last thing you want to do is annoy your subscribers, or encourage them to click on the unsubscribe link at the bottom of their email.
One of the most annoying traits many webmasters employ is to begin the hard sell as soon as a user first signs up to a mailing list. A mailing list is really like any other medium used for marketing, it’s important to build a relationship with the user, gain their trust, gain their respect and only then begin pushing or promoting your products to them. Users are not receptive to being bombarded with e-mail from the second they sign up – send them a quick welcome e-mail and maybe provide them with some free information, they will thank you for it in the long run.
Another annoying trait acted out by a lot of people new to email marketing is what is called “creative” use of the subject line. The important thing to remember here is that the user has actually permitted you to send them further information – they know they have left their e-mail address with you and they know they have signed up to your mailing list. Avoid excessive punctuation in your subject lines or anything the resembles the hard sell, your users predominantly want information from you, they are out to get what they can get. Only after you have established a relationship with them is it time to begin pushing your products and services.