A few tips to increase the conversion rate on your e-mail marketing campaigns
E-Mail marketing is a fantastic strategy for securing repeat business for your online ventures. As you are most likely well aware, it’s seven times more expensive to attract a new customer than it is to retain an existing one – e-mail marketing provides webmasters with the opportunity to harness every visit made to their site into a potential sale. E-Mail marketing is often best done when in conjunction with some form of free offer, many web marketers choose to promote a free e-book alongside in order to entice visitors to sign up to their lists. Once they have the user’s e-mail address they are then put in a position to be able to send additional mailings to the user and potentially sell products or services.
One of the best ways to increase the conversion rate of your e-mails is to personalise them as much as possible. Many e-mail marketing software solutions fall a step too short of customisation and as such it’s important to look for a provider that will be able to give you complete control over the look, presentation and feel of your e-mail campaigns. It should be simple to segment users into specific categories e.g. “first time user” or “user who has already made a purchase”. This will allow you to refine your targeting strategies and apply your campaigns to a more targeted niche of subscribers on your list.
Another great way to improve the conversion rate of your e-mail campaigns is to include an option to forward the e-mail on in every e-mail you send to one of your subscribers. This option should generally be placed near the top of the e-mail and emphasised in such a way as to make it one of the first things a user sees whenever they open up the e-mail. Say, for instance, you sent your e-mail onto 1,000 subscribers, and 10% of those subscribers decided to send your e-mail on to one of their colleagues or friends. If you make $ 50 per sale at a conversion rate of 10%, then this one inclusion has just made you an additional $ 500.
