A few tips for maximising profits from your e-mail marketing campaigns


E-Mail marketing is the process of collecting e-mail addresses from people who expressed an interest in your service and have opted in to your list and then sending these subscribers targeted promotions and mailings to promote your various products and services. E-Mail marketing can be as difficult or as complex as you choose to make it, but like with most things in life the more you put in the more you get out. This article will focus on a few tips you can implement easily to maximise the profits returned from your email marketing activities.

One of the first things you need to do is make sure you email is actually being delivered to the intended recipient. The best way to do this is to sign up with a reputable email marketing software solution that gives you some insight about deliverability, or even some average stats. Another thing you can do to maximise the chances of all your e-mails getting through to their intended recipients is to optimise your subject line and avoid using words that give connotations of spam e.g. “free”, “buy now or lose out”, “save”, “discount” etc. Your mailings will have a better chance at getting through the ISP spam filters if you avoid using these terms.

Another useful tip when creating email broadcasts or email campaigns is to personalise or customise each e-mail to its target audience. A number of mailing list software providers will give you the opportunity to insert the users name and other personally identifiable information into the body of the e-mail, always take this opportunity as it signals a far more personalised approach and can have a significant impact on the number of conversions you receive in your campaigns. It’s also worth segmenting your audience into distinct groups e.g. “new subscribers” or “users who have made a previous purchase”. This will allow you to target your mailings a lot more effectively than would otherwise be possible.