4 Google AdWords Tips to Help You Succeed
One of the most effective ways to attract people to your website quickly is using Pay Per Click Search Engine Marketing (particularly Google AdWords). That people are losing a great deal of money in Google AdWords is largely due to the fact that they do it incorrectly. Following are 4 Google AdWords tips for you to do it successfully.
I know that many people have tried advertising in Google AdWords and lost a lot of money in it (myself included in the past, before I discovered the exact techniques on how to generate profitable campaigns). The reason is because you did not do it correctly – Its as simple as that.
While many marketers have failed in the Google AdWords game, there are many other who have succeeded in it, and generated lots of money from their campaigns. The reason is because they have used the right strategies and followed the right techniques when they create (and thereafter tweak) their campaigns.
What I am going to do in this post is to share with you 4 Google AdWords tips you need to know if you want to create successful campaigns.
1. Research
Before you even create a new campaign and start running ads, you need to carry out researches – In particular, keyword research.
In order for you to be able to generate profits from your campaigns, the first thing you need to note is that you should avoid choosing keywords that already have tons of ads. The reason is because should you target keywords that already have lots of advertisers targeting their ads on, you will need to pay a high Cost Per Click (also known as CPC) in order for your ad to be visible in the first page of the search results (the first page is where you want your ad to have maximum visiblity).
What I normally do is to target keywords that have less than 5 to 6 ads – The reason being that you can be sure that your ad will be placed in the first page of the search results no matter how much per click you bid on.
Having said that, you also want to make sure that there are searches for the keywords that you are intending to bid for (as your efforts will be fruitless if no one searches for the keywords that you have placed your ads for)
2. Ad
How you write your ad is also very important. You are allowed less than 100 characters in a particular ad (25 characters in the title of the ad, 35 characters in the 1st line of the ad and another 35 characters in the 2nd line). Thus, you will want to make sure that you make use of each and every character allowed properly.
You ad must be able to catch the searchers by the eye balls to want to click on it (instead of other ads).
Here are some tips that will help you to write that eye-catching ad:
Ask a burning question
Highlight one single biggest benefit your searchers will get if they click on your ad
If you are selling something, highlight the amount of savings, or if free shipping is provided, state it
3. Website
Now that you have gotten your searchers to click on your ad, they will be lead to your website – Now, you want to make sure that your website contains the information that you promised in your ad.
Failure to do so will result in your newly acquired visitor clicking on the back button.
Whether you want someone to click on a link to buy something or to enter their first name and email address to opt-in and grab a free gift that you are giving out, make it clear to them by telling exactly what they need to do.
People like to be told what to do and if you do not, there is a high chance that, they will click on the back button to go back to the search results page and continue with their search.
4. Merchant’s Website
This last pointer is applicable only if you are an affiliate marketer promoting other peoples’ products and services for a commission (and your visitors visit the merchant’s website from your website).
In order for you to be able to get your well-deserved commission, you need to make sure that the merchant’s website is convincing enough such that anyone who visits it will want to buy the product or service on offer.
One thing you can do is to, prior to committing yourself to promote a particular merchant’s product or service, make sure you read through the entire website and ask yourself whether the sales letter is convincing enough for you to want to commit to buying the product or service that is being offered.
If you are convinced, then chances are your visitors will be too. Otherwise, I would suggest that you move on to promote other products and services.
Whenever I want to start a new campaign in Google AdWords, I will always follow the 4 tips that I have just described above. And these 4 tips are hugely responsible for my success in creating profitable Google AdWords campaigns. I hope that you will find these 4 tips useful as well…
