Who says you have to consistently create new content to generate more traffic. Here are the steps you can follow to grow your traffic using your old content:
Step #1: Repost your old content on Facebook – Take your old content and consistently post it on Facebook. Share your old content multiple times a year and you’ll notice that your old content will drive more social traffic than your new content.
For my site, my old content drives over 60% of my Facebook traffic.
Step #2: Post on Twitter 10 times a day – signup for Buffer and schedule your old content to be published on Twitter daily.
When I was tweeting out once a day I was getting 1000 visitors a month. When I tweeted out 10 times a day I received over 4000 visitors a month from Twitter.
Step #3: Write articles on LinkedIn – take your old content, post the first few paragraphs on LinkedIn and have a “click to continue reading” link. In which the link drives people to your old content.
Before I used this strategy I was getting 2000 visitors a month from LinkedIn and now I get over 33,000 visitors.
Just follow the 3 steps above and your old content will generate more visitors.